SBDC Success Story

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Robert Rosenberg of Moolala

Robert Rosenberg of Moolala

Danielle & Robert Rosenberg
Farmingdale SBDC

Like so many Americans, Danielle and Robert Rosenberg had great jobs and a comfortable life until they were significantly impacted by the economic recession. When Robert lost his job as vice president of sales at a Manhattan wholesaler in January 2009 after the retail slowdown, the couple worked together to overcome the impact, seeking help from the Advisor John Steinhoff at the Farmingdale SBDC’s C.W. Post outreach office. They began exploring opportunities to start their own business, doing research and preparing business plans in two vastly different industries, before deciding to open a frozen yogurt café. Their carefully prepared business plan with cash flow projections and an impressive marketing strategy convinced Robert Harder of M&T Bank’s Jericho Office that an SBA guaranteed term loan was appropriate.

By early summer, before Long Island’s temperatures climbed to 100 degrees and beyond, the ribbon was cut at Molalla, Long Island’s first state of the art, and self-serve yogurt café. Robert describes Moolala as a salad bar for yogurt. The business exceeded cash flow projections in its first summer while creating twelve new jobs. The name “Moolala” was developed by the Rosenberg’s daughter, a design and merchandising major at Drexel University. Moo is a reference to dairy, which is the main product, and Moolala sounds like 'ooh la la' which is French and means 'wow'. Since Danielle’s native language is French, it had even more meaning for the Rosenbergs.

State University of New York City University of New YorkASBDC Accredited Member Pace University Columbia Business School

SBAPartnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis. Language assistance services are available for limited English proficient individuals. Special arrangements for persons with disabilities can be made by calling the SBDC at least two weeks in advance.