How to Craft Your Brand Story? - New York

Training Event Details:

Center: Manhattan SBDC

How to Craft Your Brand Story?

3/11/2021 - 3/11/2021  12:00 PM - 1:00 PM
New York, NY 10038
Today, brands are being challenged like never before. Consumers are exercising their spending power, supporting or withdrawing from brands, not only based on the quality of their products and services, but on how they are made and provided, and on their track record of social responsibility. Many brands are re-examining how they do business and rethinking their brand stories.

What is your brand’s story?
Is it connecting with your audience?
Is it leading to sales?

In this webinar hosted by the Pace University Small Business Development Center (SBDC), Margaret Kim, Adjunct Professor at Pace's Lubin School of Business, will outline the elements and process of brand story development and how to craft and tell compelling, authentic stories that connect with your audience and lead to sales

Click Here to register
Phone:  (212) 618-6655

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Language assistance services are available for limited English proficient individuals. Special arrangements for persons with disabilities can be made by calling the SBDC at least two weeks in advance.