Zebra Strategies - Columbia-Harlem SBDC - New York SBDC Success Stories

SBDC Success Story

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Denene Rodney of Zebra Strategies is a Columbia-Harlem SBDC Success Story

Denene Rodney of Zebra Strategies

Denene Rodney
Zebra Strategies
Columbia-Harlem SBDC

Established in 2000, Zebra Strategies is a boutique company that specializes in performing market research and focus groups for minority advertising. In other words, Zebra Strategies helps companies reach out to underserved communities including diverse groups such as those with low literacy, LGBTQ, immigrant, and non-English speaking (including those who speak Spanish, Chinese and Russian populations, in their native language). Owner Denene Rodney met with Advisor Glamis Haro from the Columbia Harlem-SBDC, who assisted her with the development of a proper organizational structure. They also discussed how to manage different generations in the workplace (generation X, millennials, generation Z, and so on). The company currently has a GSA contract and has worked with the SBDC to improve her contracting situation. Ms. Rodney graduated from the Columbia Community Business Program (CCBP) in September, successfully completing two years of training. The CBCP is a student-run organization at Columbia Business School that provides strategy consulting services to nonprofits and businesses in the New York City area at no cost to SBDC clients. The Columbia students developed a plan for Zebra Strategies that involved investigating three new revenue sources and determining which of the option was the most financially viable. "The Columbia-Harlem SBDC’s program helped me to streamline my business while planning and initiating expansion. The insight CCBP gave me has led to a healthier projection for my company, with a clear growth path, and connected me with other small business owners in a variety of fields. CCBP's support system is truly an asset - I couldn't be more pleased." -- Denene Rodney

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State University of New York City University of New YorkASBDC Accredited Member Pace University Columbia Business School

SBAPartnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis. Language assistance services are available for limited English proficient individuals. Special arrangements for persons with disabilities can be made by calling the SBDC at least two weeks in advance.