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Recover - 1 – Marketing and Communications

(Last Updated: 6/18/2020)

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Marketing and communications is just as important now - if not more - than ever before. Begin by reviewing the questions below and then the topic-specific resources.
  • How do you intend to advertise that your business has re-opened? What is your communication plan?
  • Have you analyzed your local, regional, and/or national competition?
  • Have you identified your target customer and how to best reach them?
  • Have you identified the key stakeholders and customers to target?
  • What items and practices should be added to your existing marketing strategy?
  • If customer orders have been lost or you simply cannot support them on time, have you informed those customers?
  • Have you re-evaluated what your customer is willing and able to pay for in this new environment?

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Get Started with a Business Advisor

To help sort out your responses, reach out to the New York SBDC nearest you in order to schedule a confidential, one-on-one session with an advisor.