Passing traffic, trees, foliage, power lines, and street signs can limit visibility of your sign. Before deciding on placing your sign, look at your store from the same angles as your future customers would.

Signs placed amidst many visible objects may blend into the background to the point that they become invisible.

Conspicuity helps someone distinguish your sign from its surroundings. Proper color, typeface, and lighting are ways a sign can distinguish itself from busy surroundings. You have just a few seconds to grab the attention of passing drivers.

Even large signs, if not designed and placed with care, can be overlooked.