Training Event Details:

Center: Columbia-Harlem SBDC

Strategic Marketing: Customer Acquisition vs. Customer Retention

5/6/2014 - 5/6/2014  10:30 AM - 12:30 PM
3022 Broadway (at 117th Street)
Uris Hall, Room 307
New York, NY 10027
In this seminar, we will identify the difference in marketing to build loyalty and marketing to acquire new customers. Both are vital to business success, but too often the differences are blurred and the marketing fails. We will identify challenges, explore and analyze strategies, and create an action plan to grow business.

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Phone:  (212) 854-6444

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Language assistance services are available for limited English proficient individuals. Special arrangements for persons with disabilities can be made by calling the SBDC at least two weeks in advance.