Aurea 4 Shave - Columbia-Harlem SBDC - New York SBDC Success Stories

SBDC Success Story

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Miguel Martinez of Aurea 4 Shave is a Columbia-Harlem SBDC Success Story

Miguel Martinez of Aurea 4 Shave

Miguel Martinez
Aurea 4 Shave
Columbia-Harlem SBDC

Miguel Martinez consulted with the SBDC as part of the Harlem Local Vendor Partners Program, which is designed to help local MWBE manufacturers develop their business capacity and contract with large retailers. Miguel’s company, Aurea 4 Shave, is a manufacturer of the That's Smoooth system, a hair removal system and skin care line for men with curly hair. He created the products to eliminate the irritation, razor bumps, and harmful ingredients prevalent in shaving products currently available, inspired by the shaving technique an uncle showed him when he was 19 years old. All of his products are manufactured in NYS. Miguel first requested legal assistance and help setting up a cash flow system at the SBDC. He participated in the NYC SBDC Pitch workshop series and competition and won a $1,000 cash prize from Capital One Bank. He also received one-to-one marketing advice and market research from the Research Network. The That's Smoooth System will be sold at the Whole Foods Store in Harlem when it opens in 2017. In addition, Advisor Glamis Haro counseled him about the process of selling to Amazon and was given an opportunity to pitch to Macy’s and Bed Bath and Beyond in December. So far, Miguel has invested $90,000 into his business. He has three employees and projects that he might add two additional employees over the next 12 months. An appreciative Miguel commented, “SBDC has helped me immeasurably! We would never have been able to land Whole Foods Market nor have been able to get in front of other major retailers without the SBDC.”

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State University of New York City University of New YorkASBDC Accredited Member Pace University Columbia Business School

SBAPartnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis. Language assistance services are available for limited English proficient individuals. Special arrangements for persons with disabilities can be made by calling the SBDC at least two weeks in advance.