Robert Stuart Salon - Columbia-Harlem SBDC - New York SBDC Success Stories

SBDC Success Story

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Valerie Rosenthal of Robert Stuart Salon, a 2010 Columbia-Harlem SBDC Success Story

Valerie Rosenthal of Robert Stuart Salon

Valerie Rosenthal
Robert Stuart Salon
Columbia-Harlem SBDC

A mainstay on Manhattan’s Upper West Side, the Robert Stuart Salon has thrived during 20 years of economic distress, surplus, and everything in between. When the Valerie and Robert Rosenthal decided to expand their small boutique salon into a full-service establishment and relocate, Valerie consulted the Columbia-Harlem SBDC for assistance in getting a loan. Securing financing and relocating the salon was not as easy as Valerie anticipated, even with the long, strong history of the business. In addition to being turned down for financing from their home bank, the Rosenthals seriously considered four locations before settling on new space. SBDC Director Rebecca Rodriguez helped Valerie review non-traditional financing options, and determined that the salon was eligible for the second-look program, which was established to give entrepreneurs denied financing on their first request another opportunity to secure funding. Valerie closed on a $200,000 loan from New York Business Development Corporation and is developing the new salon to fit the couples’ vision. The new salon will be 2.5 times larger than the old one, which will enable the Rosenthals to double their staff. Though Valerie consulted the SBDC about financing, she also received useful advice for other areas of her business. She noted that “The SBDC awakened me to view my business with different eyes and explore options I may not have considered otherwise”. The SBDC helped Valerie explore energy efficiency through the NYSERDA program, identify grant sources to underwrite employee training, and establish a more strategic plan for business operations.

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State University of New York City University of New YorkASBDC Accredited Member Pace University Columbia Business School

SBAPartnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis. Language assistance services are available for limited English proficient individuals. Special arrangements for persons with disabilities can be made by calling the SBDC at least two weeks in advance.