EntreSkills™
Chapter 6 Web Site Resources

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Section 1 Basic Definition of Marketing

Introduction to Business Marketing http://www.moneyinstructor.com/lesson/busmarketing.asp

Marketing & Entrepreneurship - Workouts, pain, growth and Entrepreneurship http://www.entrepreneurslife.com/thoughts/entry/workouts-pain-growth-and-entrepreneurship/

Great Ideas for Teaching Marketing http://www.swlearning.com/marketing/gitm/gitm.html

Marketing Teacher for Marketing Learners http://www.marketingteacher.com

The Marketing Person You Think You Aren't - Have you thought about starting your own business? http://www.marketingsource.com/articles/view/1313

Dictionary of Marketing Terms http://www.marketingpower.com/live/mg-dictionary.php

 

Section 2 Market Research

Article: Marketing Research and the Small Business http://www.sba.gov/gopher/Business-Development/Success-Series/Vol3/Mark/mark.txt

Article: SBA - Relationship Selling: The Path to Sales Success http://www.sba.gov/gopher/Business-Development/Success-Series/Vol5/Sellpath/path.txt

The Basics of Marketing Research http://asbdc.ualr.edu/start/sukit05.asp

How to Develop Your Marketing Plan http://www.powerhomebiz.com/vol77/marketing.htm

 

Section 3 Competition Analysis

Lesson: Competitive Analysis (for the Artist Entrepreneur) http://www.artsmarketing.org/marketingresources/practicallesson-view.cfm?catID=3&titleID=11

Simple ways to research your competition (PDF) http://www.anz.com/australia/business/toolkit/toolkit.asp

Competitive Advantage http://www.tutor2u.net/business/strategy/competitive_advantage.htm

 

Section 4 Market Niche

Lesson: The Scoop on Local Business http://www.nytimes.com/learning/teachers/lessons/19991223thursday.html

Article: The Two Faces of Niche Marketing - 5 Points of Market Niche http://www.score.org/m_pr_5.html

Article: Finding a Niche Market for Your Small Business http://www.allbusiness.com/articles/StartingBusiness/1543-25-1818.html

 

Section 5 How To Study The Target Market

Learning Article: DVDs play to the inner sports fanatic http://www.bizjournals.com/albany/entrepreneur/2004/11/12/2.html

Lesson Plan: Team Up for Sports Marketing http://www.education-world.com/a_tsl/archives/03-1/lesson033.shtml

 

Section 6 Promotion

Lesson Plan: The Influence of Advertising http://www.practicalmoneyskills.com/english/at_school/students/lesson_index.php?id=43

50 Years of Coca-Cola Television Advertisements: Library of Congress http://memory.loc.gov/ammem/ccmphtml/

Create Your Own Ad (Note: copy & paste below link into your browser) http://pbskids.org/dontbuyit/teachersguide/createyourownad.html

Classroom Activity: Create a Popstar (Note: copy & paste below link into your browser) http://pbskids.org/dontbuyit/teachersguide/popstar.html

How Ad Slogans Work http://money.howstuffworks.com/ad-slogan.htm

 

Section 7 The Written Message

Press Release Templates and Examples http://www.morebusiness.com/templates_worksheets/press/

Lesson Plan: Banner Ads http://www.learnersonline.com/weekly/archive99/week16/index.htm

Extension Activity - Design Your Own Cereal Box http://pbskids.org/dontbuyit/teachersguide/designacerealbox.html

 

Section 8 The Impact of an Effective Written Message

Lesson Plan: Persuasive Writing - Commercial Style http://www.educationworld.com/a_tsl/archives/02-1/lesson024.shtml

Lesson 7: Advertising and the Press http://www.suite101.com/lesson.cfm/17951/1311

Lesson Plan: Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns http://www.media-awareness.ca/english/resources/educational/lessons/secondary/alcohol/psa_driving.cfm

Lesson Plan: Hype! - Students become more aware of the media's use of hype and its influence on them http://www.media-awareness.ca/english/resources/educational/lessons/secondary/advertising_marketing/hype.cfm

Extension Activity - Food Advertising Tricks http://pbskids.org/dontbuyit/teachersguide/foodadvertising.html

Lesson Plan: Kellogg Special K Ads http://www.media-awareness.ca/english/resources/educational/lessons/secondary/advertising_marketing/special_k.cfm